A lot of people say they want to post more on social media.
What they usually mean is: “I want social media posting to feel easier than it does right now.”
For many small business owners, founders, and creators, the challenge isn’t a lack of ideas. It’s the friction that shows up at the starting line. Social media management tools like Buffer, Later, and SocialBee are powerful, but they often assume you already know what to post, how to say it, and when to schedule it.
That’s where momentum breaks down.
Drafts pile up. Content calendars stay empty. Weeks go by without publishing a single post.
We’ve seen this pattern repeatedly, and we’ve lived it ourselves.
That’s why this Postful release (v0.7.1) is focused on one thing:
Helping small businesses get past first-post friction and build real momentum with social media scheduling.
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Momentum beats mastery in social media marketing
Most social media tools focus on optimization: hashtags, timing, analytics, and performance metrics.
But for most people, the hardest part of social media marketing isn’t fine-tuning a caption or managing a content calendar.
It’s answering one simple question:
“What should I post right now?”
And then actually hitting publish.
Postful isn’t trying to turn you into a social media expert. It’s designed to help you make progress consistently.
This release is built around the moment when motivation is fragile, time is limited, and your goal is simply to get a post scheduled and out the door.
A more supportive social media starting point
We redesigned the early Postful experience around a clear, practical flow:
From “What should I post?” to “I have posts scheduled.”
That flow shows up in three connected parts, each designed to reduce friction in social media planning and scheduling.
See progress instantly with Recent Activity
When you log into Postful, you’ll now see a Recent Activity view that highlights what matters most:
- Drafts you’ve already started
- Posts you’ve scheduled across platforms
- What content is coming up next
This makes social media management feel lighter:
- You don’t have to remember where you left off
- You don’t have to rebuild context every time you log in
- You can simply continue where you stopped
Visible progress—even partial progress—makes it easier to keep posting consistently.
Clear onboarding guidance when you need it
New Postful users now see a short onboarding checklist designed specifically for first-time social media scheduling.
The checklist:
- Highlights the key steps to create and schedule your first posts
- Stays visible while you’re working so you know what to do next
- Can be dismissed at any time
Once dismissed, it’s replaced by Recent Activity, so Postful naturally shifts from guidance to momentum.
The goal is structure early, autonomy later.
Introducing Postful Jumpstart: hands-on help to schedule your first posts
Some people don’t need more features. They need a running start and wind at their back.
That’s why we’re introducing Postful Jumpstart.
Jumpstart is a guided, hands-on experience designed to help you go from zero to your first set of scheduled social media posts using your real business, your real goals, and your real constraints.
How Jumpstart works
- A 30-minute call with the Postful team
- We talk through:
- What you’ve been working on
- What you want to promote or share
- Your social media goals and limitations
- Where posting feels hardest
- Based on that conversation, we generate your first batch of posts (up to 10)
After the session, you’ll receive your drafts as a PDF you can:
- Copy directly into Postful
- Edit and schedule using our social media scheduling tools
- Reuse as a foundation for future content
Jumpstart is designed for people who want momentum without spending weeks learning a complex social media management platform.
Early access note
For early users, one Jumpstart consultation is included at no cost.
For now, Jumpstart is focused on a single goal: helping you clear the first hurdle and move from intention to published posts.
The outcome isn’t perfection, but confidence, clarity, and content you can actually ship.
👉Check out Jumpstart by signing up or logging into Postful.
Why we built this
During early access, we noticed a consistent pattern.
Many people signed up for a social media management tool with good intentions. Some explored the interface. But too many never scheduled their first post.
That’s not a motivation problem—it’s a product problem.
So instead of adding more advanced features, we focused on:
- Reducing cognitive load in social media planning
- Making progress visible
- Offering human guidance when tools alone aren’t enough
This release is the result.
What’s next for Postful
This is one step in a broader effort to make social media posting feel lighter, more human, and more connected to the work you’re already doing.
We’ll continue refining the experience—and listening closely to feedback.
If social media posting has felt like a hurdle in the past, we hope this helps you clear it.
Ready to get started?
Try Postful and see how it feels to turn your work into posts—without the overwhelm.