Maximize Engagement: Best Time to Post on Facebook on Tuesday (2026)

Welcome, small business owners, side-hustlers, and solopreneurs! In the crowded world of social media, timing is the key to turning your work into more business. While many focus on general best practices, a significant opportunity lies in mastering specific days for maximum impact.

Tuesday, often overlooked, is a powerhouse for engagement. It's the day your audience has settled into the workweek, is past the Monday chaos, and is actively seeking connection, information, and distraction on platforms like Facebook. Knowing the best time to post on Facebook on Tuesday isn't just about getting more likes; it's about connecting with your audience when they're most receptive, driving meaningful action, and boosting your productivity. Getting this right means your content reaches more people without you spending extra time or money.

This guide will provide a clear, actionable list of the top posting windows, backed by data. You will learn:

• The highest engagement time slots on Tuesdays.
• Why these specific times work for different audiences.
• Practical post examples for each window.
• Workflows to implement these strategies immediately.

We'll skip the generic advice and give you specific, data-supported windows to help you work smarter, not harder. Let’s dive into the optimal times that will make your Tuesday posts perform.

1. Tuesday 8-10 AM (Early Morning Professional Window)

Tuesday morning between 8 AM and 10 AM represents a significant opportunity for businesses to connect with a focused and professional audience. This time slot, often called the "Early Morning Professional Window," catches people just as they are settling into their workweek. After the Monday rush, users often take a moment on Tuesday morning to check their social media feeds with a cup of coffee before diving into their main tasks.

This is a prime moment for B2B brands, consultants, and service-based businesses. During this window, users are typically in a work-oriented mindset, making them more receptive to content that offers professional value. Finding the best time to post on Facebook on Tuesday often means aligning your content with your audience's daily routine, and this slot does exactly that for the 9-to-5 professional.

Why This Time Slot Works So Well

The effectiveness of this window is supported by engagement data across multiple platforms. HubSpot’s research on B2B marketing consistently points to early to mid-morning on weekdays as a high-engagement period. HubSpot offers marketing, sales, and service software to help businesses grow. This aligns with trends seen on professionally-oriented platforms, where engagement with business topics spikes during work hours.

• SaaS Companies: Many software-as-a-service companies report higher click-through rates (CTR) on their ads and organic posts during this Tuesday morning period. Practical Example: A project management tool could post a link to their latest blog post titled, "5 Ways to Streamline Your Team's Q3 Planning," scheduled for 8:30 AM.
• Small Business Agencies: Marketing and consulting agencies often see their best-performing content, such as case studies or "how-to" guides, gain the most traction when posted between 8 AM and 10 AM on a Tuesday.

Key Insight: This window is less about entertainment and more about education and solutions. Your audience is looking for content that helps them do their job better, making it the perfect time to share valuable industry insights, tips, and business growth strategies.

Actionable Tips for This Window

To make the most of this early morning slot, your content and scheduling strategy must be precise.

1. Schedule Your Best Insights: Use a scheduling tool like Postful to prepare your most valuable content ahead of time. Schedule a post sharing a key finding from a recent industry report or a quick tip on improving workplace productivity to go live at 8:15 AM.
2. Include a Clear Call-to-Action (CTA): Since your audience is in a professional mindset, direct them toward a specific action. A CTA like "Download our free project management template" or "Read our new blog on Q3 marketing trends" is more effective than a generic "Like our page."
3. Focus on Professional Topics: Center your content on themes like business growth, industry news, productivity hacks, or career development. Practical Example: A financial advisor could post, "Tuesday Tip: Don't forget to review your quarterly budget before month-end. Here are three things to look for…"
4. Create a Productive Workflow: Dedicate a one-hour block on Monday to plan your Tuesday morning content. Write the copy, find the image, and schedule it in your tool. This simple workflow ensures you never miss this key window.

2. Tuesday 12-1 PM (Lunch Break Peak Engagement)

The midday slot on Tuesday, specifically between 12 PM and 1 PM, is a powerful window of opportunity driven by a universal routine: the lunch break. As professionals step away from their desks, they often turn to social media for a mental reset. This brief period of leisure time creates a surge in Facebook activity, capturing a broad audience that is primed for engagement.

Unlike the work-focused mindset of the morning, users during this "Lunch Break Peak Engagement" window are more open to entertainment, shopping, and community-oriented content. Finding the best time to post on Facebook on Tuesday means catching your audience when they are most relaxed and receptive, and this lunchtime hour delivers exactly that.

Why This Time Slot Works So Well

The effectiveness of the lunch hour has been consistently validated by social media analytics platforms. Both Hootsuite and Sprout Social have published research highlighting midday on weekdays as a high-engagement period. Hootsuite helps users manage multiple social networks, while Sprout Social provides social media management and analytics software.

• Food and Lifestyle Brands: These businesses naturally see a spike in engagement as users look for lunch inspiration or plan their evening meals. Practical Example: A meal kit service can post a quick, vibrant video of a 15-minute lunch recipe at 12:05 PM.
• Retail and E-commerce: For online stores, this window is perfect for promoting flash sales or new products. A well-placed post at 12 PM can lead to strong click-through rates and impulse purchases from users browsing during their break.
• Content Creators: Influencers and creators often report higher shares during this hour. A humorous video, a relatable meme, or a thought-provoking question is more likely to be shared with friends when users have a moment to spare.

Key Insight: The audience's mindset during the lunch break is geared toward discovery and personal interest. This is the ideal time for content that is visually appealing, entertaining, or offers a quick, tangible value like a discount or a useful tip.

Actionable Tips for This Window

To capitalize on the lunchtime rush, your content needs to be attention-grabbing and easy to consume quickly.

1. Schedule Time-Sensitive Promotions: Use a scheduling tool like Postful to line up limited-time offers or flash sales to go live precisely at noon. Postful's content templates can help you quickly design posts optimized for high engagement.
2. Hook Them Immediately: The first line of your post is critical. Start with a compelling question, a bold statement, or an enticing offer to stop the scroll. Practical Example: "Tired of boring lunches? Here’s a 5-minute recipe you'll love."
3. Use Eye-Catching Visuals: Since users are scrolling fast, your image or video thumbnail needs to stand out. Use bright colors, clear text overlays, and high-quality visuals to capture attention instantly.
4. Create a Simple Workflow: Use a tool like Canva to create a set of branded templates for your lunchtime posts. This makes it easy to drop in a new product image or quote and schedule it in minutes, improving your productivity.

3. Tuesday 3-4 PM (Afternoon Productivity Slump)

The mid-afternoon on a Tuesday, specifically between 3 PM and 4 PM, represents a unique engagement opportunity driven by human behavior. This window, known as the "Afternoon Productivity Slump," captures users as their post-lunch focus wanes and they seek a mental break before the final push of the workday. During this time, people often turn to social media for a quick dose of entertainment, distraction, or light-hearted connection.

This is a golden hour for B2C brands, content creators, and community-focused pages. Users are less in a "work mode" and more open to content that entertains, inspires, or engages them on a personal level. Understanding the best time to post on Facebook on Tuesday means recognizing these shifts in audience mindset, and this slot is perfect for lighter, more interactive content.

Why This Time Slot Works So Well

The effectiveness of this afternoon window is confirmed by user behavior analytics, with platforms like Later reporting high engagement for more visual and interactive content during these hours. Later is a social media marketing platform known for its visual content planner. The dip in work-related productivity corresponds directly with a spike in social media scrolling as users look for a brief escape.

• Entertainment and Lifestyle Brands: A fashion brand showcasing a new collection or a food blogger sharing a quick, fun recipe video often sees significant interaction. The visual and escapist nature of this content is ideal for the afternoon scroller.
• Influencers and Content Creators: Side-hustlers and personal brands in niches like fashion, wellness, and lifestyle find that their traffic peaks during this window. A "behind-the-scenes" story or a personal update can build a stronger community connection.
• Community-Focused Businesses: A local coffee shop posting a poll asking, "What's your go-to 3 PM pick-me-up?" can spark a lively discussion and drive engagement far more effectively than it would at 9 AM.

Key Insight: This window is about connection and entertainment, not conversion or deep education. Your audience is looking for a mental break, making it the perfect time to build your brand's personality and foster community through fun, relatable content.

Actionable Tips for This Window

To capitalize on the afternoon slump, your content strategy should be light, engaging, and easy to consume.

1. Post Interactive Content: Schedule a poll, a quiz, or an open-ended question to go live right at 3 PM. Use a tool like Postful to set this up in advance. Practical Example: A fitness coach could post a poll: "What's your biggest afternoon energy drain? A) Too many meetings B) Sugar crash C) Endless emails."
2. Focus on Visuals and Video: This is the prime time for short videos, Reels, eye-catching graphics, or a carousel of behind-the-scenes photos. Mid-afternoon scrollers are more likely to stop for content that is visually stimulating and doesn't require intense reading.
3. Create a Repurposing Workflow: To save time, create a "greatest hits" folder of your most engaging past posts. Each week, pull one out, give it a fresh caption, and schedule it for this 3-4 PM slot. This is a low-effort way to guarantee engagement.
4. Show Your Human Side: Share a personal story, a team spotlight, or a "day in the life" post. This content builds trust and relatability, which is highly effective when your audience is in a more relaxed, social state of mind.

4. Tuesday 6-7 PM (Early Evening Commute & Wind-Down)

The early evening window between 6 PM and 7 PM on Tuesday captures a unique audience transition. Users are shifting from their workday responsibilities to personal time, whether they are commuting on public transport, unwinding at the gym, or settling in at home. This "Wind-Down" period is a sweet spot for both B2B and B2C brands as users move from a task-oriented mindset to a more relaxed consumption mode.

During this hour, people are actively scrolling through their feeds to catch up on personal interests, news, and entertainment. This makes it one of the best times to post on Facebook on Tuesday for content that is visually appealing, promotional, or community-focused. Users are more likely to engage with a wider variety of content types that they might have scrolled past during the busy workday.

Why This Time Slot Works So Well

The effectiveness of the 6 PM to 7 PM slot is supported by mobile-first marketing research from sources like Sprout Social and Google, which highlights peak mobile usage during evening commute and relaxation hours. Sprout Social offers robust social media analytics and publishing tools. As users switch to their phones, they are primed for interaction with content that feels less like work and more like leisure.

• E-commerce & Retail Brands: Many online stores see a significant uptick in traffic and conversions from posts shared during this window. Practical Example: An apparel brand could post a carousel of "3 Ways to Style Our New Jacket for a Night Out" at 6:30 PM.
• Service-Based Businesses: Local businesses like fitness studios, salons, and restaurants often report peak engagement for bookings. A post with a call-to-action to "Book your spot for this week's class" is highly effective when people are planning their personal time.
• Newsletter Growth: Content creators and B2B marketers can also see a rise in newsletter signups. A post promoting a valuable long-form article or guide can successfully convert scrollers into subscribers when they have more time to read.

Key Insight: This window is about capturing attention during a mental shift. Your audience is decompressing and is more receptive to offers, entertainment, and content that connects with their personal life and interests.

Actionable Tips for This Window

To capitalize on this prime evening slot, your content strategy should be mobile-friendly and action-oriented.

1. Create Urgency with Promotions: Schedule a post featuring a limited-time offer or a special discount. Use urgent copy like "Tonight only" or "Limited spots available" to encourage immediate action. You can use a tool like Postful to schedule this precisely at 6:15 PM.
2. Optimize for Mobile Viewing: The vast majority of users in this window are on their phones. Use vertical images or videos, concise text, and large, clear fonts. Ensure any links lead to mobile-responsive landing pages.
3. Include Direct Action Links: Make it easy for users to convert. Include direct links to product pages, booking forms, or signup pages. The goal is to reduce the number of clicks between seeing the post and taking an action.
4. Create an Efficient Workflow: Use a link-in-bio tool like Linktree or Carrd to house all your important links. This way, your CTA can simply be "Tap the link in our bio to shop the sale!" which is easier to manage and update than changing links in every post.

5. Tuesday 7-9 PM (Evening Leisure and Entertainment)

The late evening window on Tuesday, from 7 PM to 9 PM, is prime leisure time. By this point, most people have finished their work, commutes, and dinner, and are settling in for an evening of relaxation. This period captures a highly engaged audience with dedicated time to scroll, watch, and interact on social media, making it ideal for entertainment, storytelling, and community-focused content.

This time slot offers a unique chance to connect with users on a personal level, as their attention is no longer split with professional duties. Identifying the best time to post on Facebook on Tuesday means matching your content to the audience's mood, and this evening window is perfect for brands that want to build deeper, more meaningful connections.

Why This Time Slot Works So Well

This window’s success is validated by engagement patterns seen across entertainment and community-driven platforms. Facebook's own research, along with findings from video marketing experts, consistently highlights weekday evenings as a peak for viewership and interaction. Users are more likely to watch longer videos, read detailed posts, and participate in comment threads when they aren't rushed.

• Entertainment and Media Brands: These brands often see peak viewership for trailers, clips, and live streams during the 7-9 PM slot. A post sharing a new episode or behind-the-scenes content will find a receptive and focused audience.
• Storytelling and Nonprofit Brands: For organizations that rely on narrative to connect with supporters, such as nonprofits or personal brands, this window provides the best quality of engagement. Practical Example: A nonprofit could share a 3-minute video telling the success story of a recent beneficiary at 7:45 PM.
• Influencers and Creators: Many influencers report their highest comment and share rates during this time. The relaxed environment encourages more thoughtful interactions beyond a simple "like."

Key Insight: This is the perfect time for content that requires more attention and emotional investment. Users are ready to be entertained, inspired, and engaged in conversation, so your content should aim to start one.

Actionable Tips for This Window

To capture the attention of the evening audience, your content strategy needs to be built around immersion and interaction.

1. Schedule Your Long-Form Content: Use a scheduler like Postful to line up your most engaging videos, multi-slide carousels, or detailed blog post links for this window. For example, schedule a five-minute "how-to" video to go live at 7:30 PM.
2. Plan an Interactive Event: This is the best time for a Facebook Live Q&A, a product demonstration, or a virtual workshop. Productivity Tip: Announce your live event a day in advance to build anticipation and use Facebook's "Get Reminder" feature to notify interested users.
3. Design for Discussion: Craft your posts with open-ended questions that invite comments. Instead of just stating a fact, ask your audience, "What's your favorite memory related to [your topic]?" to spark conversation.
4. Be Ready to Engage: Since users are actively online and commenting, make sure you or your team are available to respond promptly. This immediate feedback loop shows your audience you're listening and strengthens brand loyalty.

6. Tuesday 9-11 AM (Mid-Morning Secondary Peak)

The mid-morning window of 9 AM to 11 AM on Tuesday acts as a powerful secondary peak for engagement. This period catches professionals who have already handled their initial morning tasks and are now taking short, focused breaks. Users often scroll through their Facebook feeds during these moments, looking for content that is either informative or a quick diversion from their work.

This time slot is particularly effective for delivering value-driven content. Unlike the early morning rush, users are more settled and receptive to slightly longer or more detailed posts. For businesses aiming to establish authority, finding the best time to post on Facebook on Tuesday means capturing an audience that is primed to learn, and this 9-11 AM window does just that.

Why This Time Slot Works So Well

Data from various B2B marketing studies and social media management platforms confirms that this mid-morning period sustains high levels of engagement. After the initial email-clearing and meeting prep, professionals often turn to social media for industry news, insights, or solutions to problems they're currently facing at work.

• B2B SaaS Companies: These businesses often see strong engagement on tutorials, product updates, and feature demonstrations posted during this window. A user working on a project is more likely to engage with a post that offers a direct solution to their immediate needs.
• Small Business Coaches: Many coaches and consultants report that their posts sharing expertise, client success stories, or quick tips perform exceptionally well between 9 AM and 11 AM on Tuesdays. Practical Example: At 10:15 AM, a coach could post a carousel with the title "3 Common Mistakes Entrepreneurs Make (and How to Fix Them)."
• Professional Services Firms: Law firms, accounting agencies, and other service providers can effectively share articles, explain complex topics, or announce webinars, positioning themselves as industry experts to an attentive professional audience.

Key Insight: This window is ideal for content that solves a problem or teaches a skill. Your audience is in "work mode" and appreciates content that offers immediate professional value and is easy to consume during a short break.

Actionable Tips for This Window

To capitalize on this secondary peak, your content should be well-prepared and easy to digest for a busy professional.

1. Schedule In-Depth Educational Content: Use a scheduler like Postful to line up your how-to guides, tutorials, or short video explainers. The AI-powered features can help you refine your copy to be professional and value-driven, ensuring it resonates with a business-focused audience.
2. Position Your Business as an Authority: Share recent industry news along with your unique take on it. Posting a link to a relevant study with your key takeaways can spark discussion and establish your expertise.
3. Use Clear, Scannable Formatting: Professionals scrolling on a break appreciate content that is easy to read. Use bullet points, short paragraphs, and bold text to highlight key information.
4. Create a Content Batching Workflow: Dedicate two hours every other Friday to create all your educational content for the upcoming weeks. This batching process boosts productivity and ensures you always have high-value posts ready for this key 9-11 AM window.

7. Tuesday Multi-Time Strategy (Optimized Scheduling)

Instead of searching for a single "magic" hour, a multi-time strategy acknowledges that your audience is active at different points throughout the day for different reasons. This advanced approach involves scheduling multiple posts across Tuesday's peak windows to maximize reach and engagement. By doing so, you capture distinct audience segments as they become active, from the professional morning scroller to the evening entertainment seeker.

This is the ultimate method for finding the best time to post on Facebook on Tuesday because it relies on data-driven timing rather than a single guess. It requires more planning, but tools like Postful make it manageable by allowing you to schedule a full day of content at once. Top brands and social media agencies frequently use this strategy to maintain a consistent presence and capture attention across user behaviors and time zones.

Why This Time Slot Works So Well

The effectiveness of this strategy lies in its breadth. By posting at different times, you connect with users in varied mindsets. A professional tip at 9 AM hits differently than a behind-the-scenes video at 7 PM. This approach has been popularized by social media management experts and high-growth businesses who understand that a single post can easily get lost in the feed.

• Content Creators: Influencers and creators maintain high engagement by scheduling varied content throughout the day. Practical Example: An influencer's Tuesday schedule could be: a motivational quote at 8 AM, a "get ready with me" video at 12 PM, and a live Q&A at 8 PM.
• E-commerce Brands: A retail business might post a product-focused educational piece in the morning, a user-generated content feature at lunch, and a limited-time promotion in the evening to drive sales during peak online shopping hours. Postful users who schedule multiple posts often see a 35-50% increase in weekly engagement.

Key Insight: This strategy is about being present for every opportunity. By diversifying your posting times, you are no longer limited to one segment of your audience; you are creating multiple chances to connect, engage, and convert throughout the day.

Actionable Tips for This Window

To execute a multi-time strategy, organization and the right tools are essential.

1. Map Your Content to Time Slots: Use a scheduling tool to plan your entire Tuesday at once. Align content themes with audience mindset: professional content for the morning, lighter content for midday, and community-focused posts for the evening.
2. Vary Your Content Types: Don't post the same type of content all day. Mix it up with links, images, videos, polls, and text-only updates. Use content templates from tools like Canva or Postful to create 4-5 different posts efficiently for the day.
3. Establish a Productive Workflow: Dedicate a "Content Day" once per month to plan, create, and schedule all your posts for the upcoming month. This high-leverage activity saves immense time and ensures a consistent, strategic presence.
4. Monitor and Refine: Pay close attention to your Facebook Insights. Which time slots are generating the most clicks, comments, and shares? Adjust your schedule based on this data to perfect your personal optimal posting times. You can learn more about finding the best time to post on social media to expand this strategy to other platforms.

Tuesday Facebook Post Times — 7-Point Comparison

Time Slot	Complexity 🔄	Resources ⚡	Expected Outcomes ⭐📊	Ideal Use Cases	Key Advantages 💡
Tuesday 8-10 AM (Early Morning Professional Window)	Medium — requires consistency and timing	Low–Medium — scheduled professional copy & images	⭐ High B2B engagement; better shares from decision-makers	Startup founders, small business owners, B2B marketers	Reaches decision-makers early; great for educational/productivity posts
Tuesday 9-11 AM (Mid-Morning Secondary Peak)	Low–Medium — simple planning for thoughtful posts	Medium — tutorials, how‑tos, occasional assets	⭐ Steady professional engagement; good visibility for announcements	B2B SaaS, coaches, professional services	Less crowded than lunch; ideal for educational or announcement content
Tuesday 12-1 PM (Lunch Break Peak Engagement)	Low — quick publishing at high-traffic time	Low–Medium — eye-catching visuals and hooks	⭐📊 Broad, high engagement and shares; strong CTR for retail	Content creators, small businesses, side-hustlers	Wide demographic reach; effective for promotions and quick offers
Tuesday 3-4 PM (Afternoon Productivity Slump)	Low — lightweight, interactive posts work best	Low — short videos, polls, repurposed content	⭐ Good engagement for entertaining and community posts	Creators, lifestyle brands, side-hustlers	Less competition than lunch; ideal for polls, quizzes, behind-the-scenes
Tuesday 6-7 PM (Early Evening Commute & Wind-Down)	Medium — time-sensitive mobile optimization needed	Medium — mobile-first creatives, links to conversions	⭐📊 Strong mobile engagement and conversions/bookings	E‑commerce, local services, small business owners	Good for promotions and direct-response posts; timing suits commuting users
Tuesday 7-9 PM (Evening Leisure and Entertainment)	Medium — requires planning for long-form/video	Medium–High — videos, live events, narrative assets	⭐ Highest quality engagement; deep comments and shares	Content creators, community builders, brands with storytelling	Best for video/live and long-form storytelling; strong community building
Tuesday Multi-Time Strategy (Optimized Scheduling)	High — planning, cadence, and timezone coordination	High — multiple posts, scheduling tools, analytics	⭐📊 Maximized overall reach and consistent weekly engagement	Agencies, growth-focused SMBs, brands with diverse audiences	Captures multiple audience segments; enables A/B testing and optimization

Turn Tuesday Insights Into Lasting Growth

You now have a detailed playbook for capitalizing on Tuesdays. The time slots we've explored, from the 8-10 AM Early Morning Professional Window to the 7-9 PM Evening Leisure Peak, represent the most consistent opportunities for engagement on Facebook. But simply knowing the best time to post on Facebook on Tuesday is only the first step. The real growth comes from turning this knowledge into a sustainable, repeatable system that works for your unique business.

The journey doesn't end with a single successful post. It's about building a rhythm where high-quality content consistently meets your audience when they are most receptive. This approach transforms Tuesday from just another day in the week into a strategic cornerstone for your social media efforts.

From Data Points to Daily Practice

The core takeaway is that optimal timing is not a one-size-fits-all solution; it's a starting point for experimentation. Your specific audience, industry, and content style will ultimately determine your personal "best" times. The data-backed windows in this article are your hypothesis, and your Facebook Insights are the results of your experiment.

Key Takeaway: The goal isn't just to find one perfect time, but to build a flexible scheduling strategy that adapts to your audience's behavior and your business goals. Consistent testing is the only way to achieve this.

Here’s a simple, actionable workflow to get started:

1. Select Your Starting Times: Choose two or three time slots from our list that align with your target audience's likely behavior. For instance, a B2B consultant might test the 8-10 AM and 12-1 PM slots, while a direct-to-consumer brand might focus on the 3-4 PM and 7-9 PM windows.
2. Plan and Schedule Content: Instead of scrambling to post in real-time, use a scheduling tool to prepare your content in advance. This ensures consistency and frees you up to focus on other critical business tasks. For each time slot, consider what your audience is doing and create content that matches their mindset.
3. Review and Refine: After two to four weeks, dive into your Facebook Page Insights. Go to the "Posts" tab and look at the "Reach" and "Engagement" columns. Note which days and times consistently perform best. Double down on the winners and consider replacing the underperforming slots with a new time to test.

The Power of A Consistent System

Mastering the best time to post on Facebook on Tuesday is about more than just a quick engagement boost. It’s about building an efficient content machine that saves you precious time and mental energy. As a small business owner, creator, or side-hustler, your time is your most valuable asset.

By creating a system where you batch-create content and schedule it for optimized times, you stop letting social media run your day. This proactive approach leads to several key benefits:

• Improved Productivity: You regain hours each week, allowing you to focus on product development, customer service, or sales.
• Better Content Quality: When you aren't rushing, you can create more thoughtful, valuable, and polished posts that truly resonate.
• Sustained Audience Growth: Consistency signals reliability to both your audience and the Facebook algorithm, leading to steadier growth over time.

Think of it this way: a single well-timed post is a success, but a well-oiled scheduling system is a long-term asset for your business. Start small, stay consistent, and let the data guide your path to turning every Tuesday into a powerful opportunity for connection and growth.

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Ready to stop guessing and start scheduling? Postful helps you plan, create, and schedule your Facebook content for all the best times, so you can set it and forget it. Try Postful today and build your perfect Tuesday posting schedule in minutes.