Tag: instagram marketing
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Ever wondered what "impressions" actually means on Instagram? Let's cut through the jargon. Simply put, impressions are the total number of times your content gets shown on a screen. Think of it like an ad in a magazine. If one person flips past that ad five separate times, that’s five impressions. It’s a pure measure…
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The Instagram Reels algorithm is your audience’s personal content curator. It uses AI to figure out what will keep them watching and, more importantly, what will keep them on the app. It’s a smart system built to serve up the most entertaining videos to the right people, right when they’re ready to see them. It's…
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Trying to nail down the best time to post on Instagram can feel like you're aiming at a moving target. The truth is, your brand’s perfect schedule really comes down to your unique audience—and we’ll dig into how to find that sweet spot later. But you have to start somewhere, right? Jumping in with some…
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Instagram Story Highlights turn short-lived content into lasting assets. Learn how to organize, brand, and measure your Highlights — and use Postful to plan, repurpose, and keep them aligned with your business goals.
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Running a successful Instagram giveaway really comes down to three things: defining your goal, choosing a relevant prize, and setting clear entry rules. Get those right, and you’ve got a powerful strategy to quickly boost your followers, engagement, and brand awareness. Why Instagram Giveaways Still Work for Growth Let’s get right to it: are giveaways…
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Figuring out how to add a link on Instagram can feel like a bit of a puzzle. The simplest ways are to pop a URL into your profile bio, slap a link sticker on your Stories, or set up an action button if you have a business profile. Even though you still can’t just drop…
