This article was assisted with AI. We may include links to partners.
What is Google Business Profile?
Google Business Profile (GBP), formerly Google My Business, is a free tool that lets businesses control how they appear on Google Search and Maps. Verified profiles display key details like hours, location, reviews, and photos—helping potential customers make quick decisions.
Why small businesses use it
- Discoverability: Increases visibility in local Google searches and Google Maps
- Manage business listing information: GBP is a surface to share official information about your business, including updates to hours, services, location, and contact information, as well as offers and events directly in search results
- Trust-building: Build trust through reviews and accurate business info, as well as respond to comments and feedback
What content works best
- High-quality photos of your storefront, products, or services
- Timely posts about promotions, events, or new offerings
- FAQ-style updates that answer common customer questions
- Quick responses to reviews (positive or negative)
Who’s on Google Business Profile?
- Local customers searching for products or services nearby
- Mobile-first users looking for immediate options
- Small businesses across industries like food, retail, services, and healthcare
- Franchises and multi-location businesses managing multiple profiles
Best times to post
- During business hours or just before peak customer activity
- Restaurants: late morning for lunch specials
- Retail: early in the day for sales and promotions
- Monitor GBP insights to see when your customers engage most
How Postful Helps with Google Business Profile
While Postful doesn’t yet support posting directly to Google Business Profiles, you can still:
- Use Postful to draft and refine Google-ready updates
- Repurpose existing social posts into GBP-friendly formats
- Save time by posting content for your other channels while prepping GBP posts separately
Manage your social media with less effort. Start with Postful today!