Tag: small business explainer

  • Managing Costs During a Government Shutdown: Smart Moves for Small Businesses and Side Hustles

    Managing Costs During a Government Shutdown: Smart Moves for Small Businesses and Side Hustles

    Periods of government shutdowns can create ripple effects across the economy, such as delayed payments, frozen contracts, and general uncertainty that hits small businesses and side hustlers especially hard. But these moments don’t have to stall your progress. With the right strategies, you can keep momentum, preserve cash flow, and even use the time to strengthen your operations.

    Find Stop-gap Financial Support

    Even during a shutdown, there are ways to bridge short-term funding gaps if cash flow tightens:

    • Tap local and community lenders, as many continue lending even when federal programs pause.
    • Explore your state’s small business support programs and community finance institutions.
    • Use alternative finance platforms offering short-term lines of credit.
    • Ask vendors about payment extensions or negotiate delayed payment terms.

    External links

    Negotiate Contracts and Reduce Friction with Vendors

    When uncertainty looms, clarity and strategic negotiation matter:

    • Adjust payment schedules — move from large upfront payments to smaller installments.
    • Revisit scopes of services with your agencies or freelancers rather than canceling outright.
    • Add contingency or “pause & resume” clauses so projects can restart smoothly.
    • Communicate openly and proactively — it preserves relationships and trust.

    External links

    Save by Taking on Your Own Marketing

    If you’ve been relying on agencies or freelancers, now may be a good time to take ownership of content and promotion:

    • Use DIY tools and platforms so you can manage social media in-house.
    • Focus on organic growth — authenticity and frequency often outweigh big budgets.
    • Track simple metrics (engagement, click-throughs) and iterate your approach.
    • Repurpose customer testimonials, case studies or behind-the-scenes updates into multiple posts.

    External links

    Key Takeaways

    • Plan ahead by identifying community or state-level relief options when federal programs are paused.
    • Proactively communicate with lenders, clients, and vendors to avoid last-minute crises.
    • Use this period to streamline expenses, build internal capabilities and strengthen your operations.
    • Keep marketing going — consistency matters more than perfection, and DIY tools make it accessible.
    • Disruption can become a launchpad: renegotiated contracts, tighter cost control, and stronger self-sufficiency.

    Stay connected and resilient. Whether you’re a solopreneur or running a growing team, consistency matters more than perfection. With tools like Postful, you can keep your business visible and your audience engaged—without stretching your budget.

  • LinkedIn for small businesses

    LinkedIn for small businesses

    What is LinkedIn?

    LinkedIn is the world’s largest professional networking platform, designed for career development, business growth, and industry insights. Unlike casual social media platforms, LinkedIn emphasizes professional connections, thought leadership, and recruitment. Small businesses use it to showcase expertise, attract talent, and build relationships with partners or customers.

    Why small businesses use it

    • Reach decision-makers and industry professionals
    • Build credibility through thought leadership content
    • Attract qualified talent with job postings
    • Expand into new markets with global networking

    What content works best on LinkedIn

    • Thought leadership posts, articles, and industry insights
    • Educational content (how-tos, case studies, advice)
    • Company culture updates and behind-the-scenes stories
    • Job postings and recruitment announcements
    • Infographics, short videos, or slide decks to simplify ideas

    Who’s on LinkedIn?

    • Professionals across industries: tech, finance, healthcare, education, and more
    • Users range from early-career employees to senior executives and entrepreneurs.
    • 47.3% of LinkedIn users are 25-34, followed by 18-24 (28.7%) and 35-54 (20.7%) according to Statista
    • Strong global presence, with rapid growth in emerging markets

    Best times to post

    • Posting between 9 am and 5 pm on weekdays see the highest engagement with the following time slots performing the best according to LinkedIn:
      • Monday at 4 pm
      • Tuesday at 4 pm
      • Wednesday at 2 pm
      • Thursday at 4 pm
      • Friday at 1 pm
      • Saturday at 10 pm
      • Sunday at 7 am
    • Thursday and Friday see improved engagement
    • Avoid posting late evenings and weekends, when professional activity drops

    How Postful Helps with LinkedIn

    Postful streamlines LinkedIn marketing for small businesses by:

    • AI support for refining ideas and crafting posts
    • Redrafting content for different audience segments
    • Repurposing content into multiple networks and reengagement
    • Coming soon! Scheduling posts for peak engagement times

    Boost your LinkedIn presence with Postful

  • Threads for small businesses

    This article was assisted with AI. We may include links to partners.

    What is Threads?

    Threads is Meta’s text-based social platform, launched in 2023 as a companion to Instagram. Threads focuses on real-time conversations and threaded discussions, making it a natural space for businesses to share updates, ideas, and engage with communities. Because Threads connects directly to Instagram accounts, businesses can carry over followers and grow their presence more easily.

    Why small businesses use Threads

    • Quick, conversational way to connect with customers
    • Easy cross-over with existing Instagram audience
    • Community-driven discussions build trust
    • Lower emphasis on polished visuals and writing

    What content works best on Threads?

    • Short updates, quick tips, and behind-the-scenes insights
    • Engaging questions or polls that invite replies
    • Timely updates or industry news
    • Stories about your brand, team, or values
    • To find discover trending topics, visit to the Threads search page to see the latest trending topics

    Who’s on Threads?

    • Strong adoption among Gen Z and millennials who are already on Instagram
    • Individuals 25 to 34 comprise 28.75% of the Threads user base, followed by individuals 18 to 24 age (20.36%) and those 35 to 44 (19.15%) according to recent data.
    • Celebrities, influencers, and creators building communities have the largest followings on Threads
    • Individuals seeking out alternatives to other text-based platforms gravitate to Threads

    Best times to post on Threads

    • 7am to 9am on weekdays, especially Tuesday through Friday saw the highest engagement on Threads according to a study by Buffer
    • Depending on your audience, early mornings, lunch breaks, and early evenings might perform best
    • Alongside timing, consistency matters more than volume to reach an audience on Threads

    How Postful Helps with Threads

    Postful makes it easier for small businesses to stay active on Threads:

    • AI tools for refining post ideas and drafts
    • Remixing and redrafting to fit different audience segments
    • Templates for conversational posts, polls, and quick updates (more coming soon!)
    • Coming soon: Scheduling to hit peak engagement times

    Stay consistent and authentic on Threads with Postful