Tag: content strategy
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What is a Target Audience?
A target audience is the group most likely to connect with your brand. Learn how to define, segment, and engage your audience — and use Postful to create targeted posts for each audience segment.
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Why Every Contractor Needs an Online Portfolio — and How to Share It
Discover why every contractor needs an online portfolio to showcase work, attract clients, and boost credibility.
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How to Develop Content Strategy: A Practical Guide
Let's be honest, creating content without a strategy is like driving without a map. You might end up somewhere interesting, but it's probably not where you intended to go. A real content strategy is your roadmap—it tells you what to publish, why you're publishing it, and who it's for. It’s about moving from throwing content…
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A Winning Small Business Social Media Strategy
A solid small business social media strategy isn’t just about posting pretty pictures. It’s a game plan, a roadmap that connects every single thing you do on social media back to real, tangible business goals. We’re talking about generating leads, boosting sales, and getting your brand name out there—not just chasing vanity metrics. Build Your…
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Content Creation for Small Business Made Simple
When people talk about content creation for a small business, what they really mean is consistently creating and sharing valuable stuff—blog posts, quick videos, social media updates—that your ideal customers actually want to see. It’s not about just making noise; it’s about building trust by solving problems for your audience, one post at a time.…
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What is Viral Content?
Viral content spreads fast by tapping into emotion and shareability. Learn what makes posts go viral — and how to use Postful to turn short-term buzz into lasting audience growth.
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how to grow social media presence: quick tips for results
Growing your social media presence really comes down to three things: knowing your audience, creating stuff they actually want, and showing up consistently. Forget chasing viral trends. The real win is building a solid foundation that supports steady, long-term growth by figuring out who you’re talking to and giving them a reason to listen. Building…
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8 Thought Leadership Content Examples to Boost Your Authority and Productivity
Thought leadership is more than a buzzword; it's a practical business strategy for building authority and trust. It isn’t about having all the answers, but about sharing a unique, valuable perspective that helps your audience see their challenges and opportunities in a new light. For founders and small business creators, this means moving beyond simple…
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How to Increase Social Media Engagement Right Now
Getting more engagement on social media isn't about luck or chasing fleeting trends. It all starts with a plan: create content people actually want to save and share, build a real community, and—most importantly—pay attention to your own data to see what’s working. This isn't just about boosting likes. It's about building meaningful connections that…
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12 Powerful Social Media Content Ideas for 2025
The pressure to consistently create engaging social media content is relentless. Founders, side-hustlers, and marketers often find themselves staring at a blank screen, unsure of what to post next that will genuinely connect with their audience. This guide is designed to break that cycle of content paralysis. We're moving beyond generic advice to provide 12…
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