This article was assisted with AI. We may include links to partners.
What is X (Twitter)?
X, formerly known as Twitter, is a real-time social platform built for short posts (“tweets”). Users share text, links, images, videos, and polls, making it a hub for conversation, news, and trends. For small businesses, X offers immediacy, visibility beyond direct followers, and a chance to engage with customers in real tim
Why small businesses use it
- Reach audiences quickly with real-time updates
- Join trending conversations using hashtags
- Build community through replies and polls
- Provide customer service directly and transparently
What content works best
- Short, conversational posts that invite replies
- Visual content (images, GIFs, short videos)
- Timely updates, promotions, or event coverage
- Hashtag-driven posts tied to relevant trends
Who’s on X (Twitter)?
- X users are roughly 2:1 male according Exploding Topics. Compiled data shows that other social networks are closer to 1:1 (45% to 55% female to male).
- 57.6% of users are 34 and under, 29.6% are between 35-54 years old according to recent data.
- Journalists, influencers, and thought leaders driving conversations
- Niche communities built around industries, hobbies, or causes
- Customers who use X for feedback and customer service
Best times to post
- Mid-morning on weekdays is a high engagement window for users just starting or taking a morning break from work according to Sprinklr.
- Late afternoon to early evening, especially between 3 PM and 4 PM, is another window that sees high engagement.
- Your audience’s time zones and habits may impact when is the best time to reach them.
How Postful Helps with X (Twitter)
Postful makes staying active on X easier for small businesses:
- Generate authentic, on-brand tweet ideas with AI
- Schedule posts for peak engagement hours (coming soon!)
- Repurpose and redraft tweets for different audiences
- Use templates for customer stories, updates, and other post ideas
👉 Streamline your Twitter presence with Postful