This article was assisted with AI. We may include links to partners.
What is Threads?
Threads is Meta’s text-based social platform, launched in 2023 as a companion to Instagram. Threads focuses on real-time conversations and threaded discussions, making it a natural space for businesses to share updates, ideas, and engage with communities. Because Threads connects directly to Instagram accounts, businesses can carry over followers and grow their presence more easily.
Why small businesses use Threads
- Quick, conversational way to connect with customers
- Easy cross-over with existing Instagram audience
- Community-driven discussions build trust
- Lower emphasis on polished visuals and writing
What content works best on Threads?
- Short updates, quick tips, and behind-the-scenes insights
- Engaging questions or polls that invite replies
- Timely updates or industry news
- Stories about your brand, team, or values
- To find discover trending topics, visit to the Threads search page to see the latest trending topics
Who’s on Threads?
- Strong adoption among Gen Z and millennials who are already on Instagram
- Individuals 25 to 34 comprise 28.75% of the Threads user base, followed by individuals 18 to 24 age (20.36%) and those 35 to 44 (19.15%) according to recent data.
- Celebrities, influencers, and creators building communities have the largest followings on Threads
- Individuals seeking out alternatives to other text-based platforms gravitate to Threads
Best times to post on Threads
- 7am to 9am on weekdays, especially Tuesday through Friday saw the highest engagement on Threads according to a study by Buffer
- Depending on your audience, early mornings, lunch breaks, and early evenings might perform best
- Alongside timing, consistency matters more than volume to reach an audience on Threads
How Postful Helps with Threads
Postful makes it easier for small businesses to stay active on Threads:
- AI tools for refining post ideas and drafts
- Remixing and redrafting to fit different audience segments
- Templates for conversational posts, polls, and quick updates (more coming soon!)
- Coming soon: Scheduling to hit peak engagement times
Stay consistent and authentic on Threads with Postful