copywriting tips for beginners: Quick Hacks to Convert

Staring at a blank page can feel intimidating, especially when you're a founder or creator juggling a dozen other tasks. The pressure to write copy that connects, persuades, and ultimately converts is immense. You know that the right words can make the difference between a forgotten social media post and a sold-out product, but where do you even begin?

The good news is that effective copywriting isn't an innate talent reserved for a select few; it's a practical skill you can build with the right principles and a little focused practice. This guide is designed specifically for you: the busy entrepreneur, the side-hustler, the small business marketer who needs results without the fluff. We've compiled 10 essential copywriting tips for beginners, each packed with actionable examples, proven formulas, and productivity-boosting workflows.

We'll skip the generic advice and dive straight into what works. You will learn how to:

Understand your audience on a deeper level.
Craft headlines that stop scrollers in their tracks.
Write clear, conversational copy that builds trust.
Use proven psychological triggers like urgency and social proof.

Our goal is to give you the tools and confidence to turn passive readers into loyal customers, all without spending hours second-guessing every word. To truly kickstart your journey from a blank page to a persuasive pro, you might want to delve deeper into the fundamentals, and this resource will help you learn more about copywriting and its core concepts. Let's get started.

1. Know Your Audience Before You Write

Before you type a single headline or call to action, the most crucial of all copywriting tips for beginners is to deeply understand who you're talking to. Effective copy isn't about clever words; it's about making a genuine connection. This means going beyond basic demographics to uncover your audience's core motivations, biggest frustrations, and secret desires. Think of it as writing a letter to a single, specific person rather than shouting into a crowd.

When you know your audience intimately, your copy shifts from a sales pitch to a helpful conversation. For example, Dollar Shave Club’s casual, "we get it" tone resonated with young men tired of overpriced razors. Similarly, Slack’s early copy focused on the specific pain points of team collaboration, like "less busywork," which spoke directly to frustrated project managers and developers.

How to Understand Your Audience

To apply this, you need to move from guessing to gathering data. Your goal is to build a clear picture of your ideal customer.

Productivity Workflow: Dedicate a "customer research hour" each month. Use a tool like Notion or a simple spreadsheet to create a "Voice of Customer" document. In this hour, browse two relevant Reddit communities and copy-paste 5-10 direct quotes about your audience's problems. This creates a swipe file of authentic language you can use in your copy.
Practical Example: For a project management tool, you might search r/projectmanagement and find a quote like, "I'm so tired of chasing my team for updates across three different platforms." Your next ad copy could be: "Tired of chasing updates across platforms? Get everything in one place."
Talk to Real People: Conduct short surveys or 15-minute interviews with your existing customers. Use a tool like Calendly to make scheduling easy. Ask them: "What was the biggest problem you hoped our product would solve?" or "What words would you use to describe our solution to a friend?"
Analyze Your Data: Use Google Analytics or your social media insights to see who is already engaging with your brand. Look at their age, location, and the content they interact with most.

By investing time in this foundational step, you ensure your message doesn't just get seen, it gets felt. This makes every other copywriting tip on this list more powerful. Learn more about how to define your target audience on blog.postful.ai.

2. Lead With Benefits, Not Features

One of the most common mistakes new writers make is listing product specifications instead of explaining what those specifications do for the customer. This is the difference between features and benefits. Features are the technical "what," while benefits are the transformational "so what?" Leading with benefits is a cornerstone copywriting tip for beginners because it answers your audience's primary question: "What's in it for me?"

When you focus on benefits, you're not selling a product; you're selling an outcome. You're selling a better version of your customer's life. For example, Headspace doesn't just sell a "guided meditation app" (a feature). It sells the promise to "sleep better, stress less" (a benefit). Similarly, Allbirds highlights the feeling of wearing sustainable shoes, not just the "merino wool" they're made from.

How to Focus on Benefits

Shifting your perspective from what your product is to what it accomplishes for the user will make your copy exponentially more persuasive.

Use the "So What?" Test: Create a two-column list. In the first column, list a feature. In the second, ask "So what?" to find the benefit.
- Feature: Our vacuum has a HEPA filter.
- So What? (Benefit): Breathe cleaner air and reduce your allergies.
Productivity Workflow: Before writing a product description, use this template: "Our [product name] helps you [benefit] because it has [feature]." This forces you to lead with the benefit.
- Practical Example: "Our new CRM helps you close deals 30% faster (benefit) because it has automated follow-up sequences (feature)."
Focus on Transformation: Use language that describes a positive change. Words like "gain," "reduce," "achieve," "avoid," and "become" are powerful because they paint a picture of a better future.
Highlight Emotional Outcomes: Don't just stick to practical benefits like saving time or money. Think about emotional outcomes like feeling more confident, less stressed, or more secure. These often drive purchasing decisions more than logic.

By leading with the end result your customer desires, you immediately make your copy more relevant and compelling. Features are important, but they should support the benefit, not replace it.

3. Write Compelling Headlines That Stop Scrollers

Your headline is your first, and often only, chance to make an impression. It determines whether someone reads further or scrolls right past. Legendary ad man David Ogilvy famously stated that five times as many people read the headline as read the body copy. This makes mastering headlines one of the most high-impact copywriting tips for beginners you can learn.

A compelling headline sparks curiosity, promises a tangible benefit, or addresses a specific pain point. For example, Copyblogger's classic "How to Write Magnetic Headlines" directly promises a valuable skill, while BuzzFeed's viral listicles like "23 Things That Will Change How You Cook" combine a specific number with a transformative promise. Your goal is to give a busy reader an irresistible reason to stop and invest their time in your message.

How to Write Better Headlines

To apply this, move from writing one headline to brainstorming multiple variations. Your goal is to find the most powerful angle for your audience.

Productivity Workflow: The 5-Minute Headline Sprint. Set a timer for five minutes and write as many headline variations as you can for one piece of content. Don't edit, just write. This pushes you past the first, obvious ideas.
Use Specific Numbers: Headlines with numbers are highly clickable because they promise a structured, easy-to-read format. Odd numbers often perform better.
- Practical Example: Instead of "Ways to Improve Your Marketing," try "7 Actionable Ways to Improve Your Marketing Today."
Incorporate Power Words: Sprinkle in words that trigger an emotional response. Words like Proven, Effortless, Secret, Essential, or Surprising can instantly make a headline more intriguing.
Use a Headline Generator Tool: When you're stuck, use a tool to spark new ideas. A headline generator tool can provide different angles you haven't considered. Input your topic and see dozens of options.
Test Multiple Variations: Never settle for your first idea. Write at least 3-5 different headlines for every piece of content. Test different approaches: one as a question, one with a number, and one that focuses on a direct benefit.

By dedicating focused effort to your headlines, you dramatically increase the chances that the rest of your hard work gets read. A great headline is the gateway to your entire message.

4. Use Clear, Conversational Language

One of the most impactful copywriting tips for beginners is to write like you talk. Your copy should sound like a knowledgeable friend offering advice, not a dense academic paper. Using simple, direct, and conversational language makes your message more accessible, builds trust, and is ultimately far more persuasive. Ditch the corporate jargon and complex sentences that create a wall between you and your reader.

When you write conversationally, you sound more human and relatable. For instance, Asana’s tagline, “Work on what matters,” is powerful because it’s simple and direct, unlike a clunky alternative like “Prioritize and execute organizational tasks with maximum efficiency.” Similarly, Slack’s famous “Be less busy” speaks directly to a universal feeling, creating an instant connection that overly formal copy could never achieve.

How to Write More Conversationally

To apply this, you need to shift your mindset from "writing" to "communicating." Your goal is to make your reader feel like you're speaking directly to them.

Productivity Workflow: The Read Aloud Test. Before you publish anything, read it out loud. Your ears will catch what your eyes miss. If a sentence feels clunky or unnatural to say, rewrite it until it flows smoothly.
Use Simple Language: Replace jargon and complex words with their everyday equivalents. Instead of "utilize," say "use." Instead of "leverage," say "use." Your goal is clarity, not showing off your vocabulary.
Use Contractions: Incorporate contractions like "you're," "it's," and "we've" to make your writing sound more natural and less robotic. This is a simple trick that immediately adds a conversational touch.
Practical Example (Before): "Our organization is committed to the facilitation of superior client outcomes."
Practical Example (After): "We're here to help you get the best results."
Keep Sentences and Paragraphs Short: Use a tool like the Hemingway App to identify long, complex sentences. Aim for sentences around 15-20 words and keep paragraphs to just 2-3 sentences. This improves readability, especially on mobile devices.

By embracing a more conversational style, you make your message easier to understand and your brand more approachable. This simple change can dramatically improve how your audience connects with and responds to your words.

5. Address Pain Points and Problems First

One of the most powerful copywriting tips for beginners is to lead with your audience's pain. Before you mention your product, features, or benefits, you must first articulate the specific problem your customer is struggling with. This approach instantly signals that you understand their world, building trust and making your eventual solution feel like a necessary relief, not just another sales pitch. It’s about meeting them where they are, in the middle of their frustration.

This method, championed by legendary copywriters like Eugene Schwartz, works because people are far more motivated to move away from pain than they are to move toward pleasure. For example, a sleep app might lead with, "You're exhausted, but your mind won't shut off at night." This validates the reader's struggle immediately. Similarly, Grammarly’s copy often starts with the consequences of error, like "Making writing mistakes costs you time and credibility," before introducing its tool as the hero.

How to Address Pain Points Effectively

To apply this, your job is to become an expert at describing your customer's problems better than they can. This creates an "aha" moment where they feel deeply understood.

Use the P-A-S Formula (Problem-Agitate-Solution): This is a simple yet effective workflow for any piece of copy.
1. Problem: State the issue clearly. (e.g., "Juggling client feedback in endless email chains is a nightmare.")
2. Agitate: Show why it's a problem. (e.g., "Important comments get buried, deadlines are missed, and everyone feels frustrated.")
3. Solution: Introduce your product as the answer. (e.g., "Our tool brings all feedback into one visual dashboard, so you never lose a comment again.")
Start with the Problem: Before you write a single word about your solution, dedicate your headline and opening lines to the pain point. State it clearly and directly. What is the nagging issue that keeps them up at night?
Use Their Exact Language: Dig through customer reviews, Reddit threads, and support tickets. Find the specific words and phrases people use to describe their frustrations and use that language in your copy for instant relatability.

By focusing on the problem first, you position your brand as an empathetic expert. Your solution becomes the logical next step in your customer's journey, which is far more persuasive than leading with features they don’t yet have a context for. Learn more about this framework in Donald Miller's StoryBrand.

6. Create a Clear Call-to-Action (CTA)

After you've captured your reader's attention and built a connection, you must guide them to the next step. Your call-to-action (CTA) is the most critical bridge between their interest and your business goal. A weak or confusing CTA creates friction and leaves opportunity on the table, while a strong one tells readers exactly what to do next in a compelling, frictionless way.

Effective CTAs combine clarity with motivation. For instance, Amazon's "Add to Cart" is direct and familiar, removing any guesswork. Netflix's "Start Your Free Trial" is powerful because it highlights a clear benefit and removes risk. The goal is to make the desired action feel like the obvious and easy next step for your reader.

How to Create Powerful CTAs

To apply this, you need to be direct, strategic, and focused on motivating the user to click. A well-crafted CTA can dramatically improve your conversion rates.

Productivity Workflow: The CTA Formula. Use this simple formula for stronger button copy: [Action Verb] + [Specific Benefit].
- Practical Example: Instead of "Submit," use "Get My Free Ebook." Instead of "Sign Up," use "Start My 14-Day Trial."
Use Strong Action Verbs: Begin your CTA with a command verb that tells the user what to do. Use words like Get, Start, Join, Claim, or Download. Avoid passive phrases like "Click Here."
Make it Visually Distinct: Your CTA button or link should stand out from the rest of the page. Use a contrasting color that grabs attention but still fits your brand's palette. Tools like Coolors can help you find a high-contrast color that works with your brand.
Create Urgency or Scarcity: Motivate immediate action by incorporating a sense of urgency. Phrases like "Claim Your Spot Today" or "Shop the Sale – Ends Friday" encourage readers to act now rather than later.
Test and Optimize: Don't assume your first CTA is the best one. Use A/B testing tools (like Google Optimize or features within your landing page builder) to experiment with different text, colors, and placements to see what performs best.

A clear CTA is one of the most essential copywriting tips for beginners because it directly translates your persuasive writing into measurable results. Learn more about how to write a great call-to-action on blog.postful.ai.

7. Use Social Proof and Credibility Signals

People are naturally hesitant to be the first to try something new. They look to others for cues on what to buy, trust, and believe. This is why one of the most powerful copywriting tips for beginners is to leverage social proof. Effective copy doesn't just make claims; it proves them by showing that other real people have already found value, success, or satisfaction.

Using credibility signals like testimonials, user counts, and expert endorsements reduces a potential customer's perceived risk. It shifts their mindset from "Is this a scam?" to "How can this help me like it helped others?" For example, ConvertKit’s homepage banner doesn’t just describe its service; it immediately builds trust by stating, “Join over 600,000+ creators.” Similarly, Shopify reassures new entrepreneurs by highlighting that millions have already built businesses on their platform.

How to Use Social Proof

To apply this, you need to strategically weave credibility into your copy at key decision-making points, like on a pricing page, homepage, or checkout form.

Productivity Workflow: Automate Testimonial Collection. Set up an automated email using your email marketing tool (like Mailchimp or ConvertKit) to go out 30 days after a customer purchases. Ask a simple question: "What's the #1 benefit you've received from our product?" This builds a steady stream of testimonials without manual effort.
Feature Specific Testimonials: Instead of a generic "Great product!", use a quote that highlights a specific outcome.
- Practical Example: A testimonial saying, "This tool cut our weekly reporting time by 5 hours" is far more compelling. Always include a name, title, and photo for maximum believability.
Showcase Impressive Numbers: Use data to build confidence. Phrases like "Join 500,000+ subscribers" or "Trusted by teams at Google and Meta" create an immediate sense of authority and popularity.
Display Trust Badges and Reviews: Add logos from well-known clients, media mentions (e.g., "As seen in Forbes"), or third-party review site ratings like Trustpilot. These act as instant visual endorsements.

By integrating these elements, you provide the evidence potential customers need to trust your claims and feel confident in their decision to buy. Learn more about how to leverage social proof in your marketing on blog.postful.ai.

8. Create Urgency and Scarcity

Even the most compelling copy can fall flat if your reader thinks, "I'll get to this later." One of the most effective copywriting tips for beginners is to give people a powerful reason to act now. By introducing genuine urgency (a time limit) or scarcity (a quantity limit), you combat procrastination and motivate immediate action. This principle taps into the psychological fear of missing out (FOMO).

When used ethically, this technique transforms passive interest into active decision-making. For example, Booking.com's famous "Only 2 rooms left at this price!" message creates scarcity, prompting users to book before the opportunity is gone. Similarly, a Black Friday sale with a headline like "50% Off Everything – 24 Hours Only" uses urgency to drive a massive spike in sales within a short window.

How to Apply Urgency and Scarcity Ethically

Your goal is to prompt action, not to manipulate. Authenticity is crucial because false urgency destroys brand trust. If you say an offer ends Friday, it must end Friday.

Be Genuine and Transparent: Only use scarcity if there's a real limit. If an offer is time-sensitive, explain why.
- Practical Example: "We can only take on 10 new clients this month to ensure quality service." This feels authentic and reasonable.
Use Countdown Timers Strategically: For high-value offers like a course launch or a major sale, a visual countdown timer on your landing page can be highly effective. Tools like Deadline Funnel can help you create personalized, evergreen timers.
Combine Scarcity with Urgency: This is a powerful combination. For example: "Early bird pricing ends Friday, and there are only 50 spots available." This creates two reasons to act quickly.
Add Time-Sensitive Bonuses: Instead of just a discount, offer a valuable bonus that disappears after the deadline. For instance, "Sign up before midnight to get our bonus email template pack for free." This rewards fast action without devaluing your core product.

By creating legitimate reasons for your audience to act now rather than later, you turn a reader’s consideration into a valuable conversion. This technique directly answers the reader’s internal question, "Why should I do this today?"

9. Tell Stories to Connect Emotionally

Facts tell, but stories sell. Humans are hardwired to process and remember information through narratives. By framing your message as a story with characters, a challenge, and a resolution, you move beyond logical arguments and create a powerful emotional connection. This is one of the most effective copywriting tips for beginners because it makes your message memorable, persuasive, and shareable.

When you tell a story, you transform dry information into a compelling experience. TOMS Shoes didn't just sell footwear; they told the story of their "One for One" mission, connecting each purchase to a greater purpose. Similarly, Warby Parker’s story wasn't just about glasses; it was a relatable narrative of students fighting against an overpriced industry, which resonated deeply with their target audience.

How to Use Storytelling in Your Copy

You don't need to write a novel. Simple, structured narratives can be woven into your website copy, emails, and social media posts to make your brand more human and your solution more compelling.

Make the Customer the Hero: Your brand isn't the hero of the story; your customer is. Your product or service is the guide or tool that helps them overcome a challenge and achieve their goal. This framework, popularized by Donald Miller’s StoryBrand, keeps the focus on the customer’s transformation.
Productivity Workflow: The "Before & After" Grid. Create a simple grid with two columns: "Before" and "After." In the "Before" column, list your customer's feelings and problems. In the "After" column, list how your product changes those feelings and solves those problems. This grid is the blueprint for your story.
Practical Example (Using the Grid):
- Before: Stressed about messy finances, wasting hours on spreadsheets.
- After: Confident and in control, with tax time taking just 15 minutes.
- The Story: "Jane used to dread tax season, spending entire weekends buried in spreadsheets. Now, with [Your App], she finishes in 15 minutes and gets back to her family."
Use Sensory Details: Great stories engage the senses. Instead of saying a customer was "frustrated," describe the feeling of "staring at a blinking cursor for hours." Specific details make the story vivid and the emotions real.

10. Test, Measure, and Iterate on Your Copy

Writing great copy is a process of discovery, not a single stroke of genius. One of the most powerful copywriting tips for beginners is to embrace a scientific mindset: test, measure, and refine. Top copywriters don’t just write what feels right; they use data to prove what actually works. This means systematically testing different headlines, calls to action (CTAs), and body copy to see what resonates most with your audience.

This iterative approach transforms copywriting from a guessing game into a predictable growth engine. For example, Basecamp famously A/B tested their pricing page copy and saw a 15% increase in conversions, while email marketing platform ConvertKit continually tests subject lines to boost open rates. By letting your audience's actions guide your revisions, you can make incremental improvements that lead to significant results over time.

How to Test and Improve Your Copy

To apply this, you need a structured process for testing and learning. Your goal is to let data, not your gut feeling, make the final call.

Productivity Workflow: The "One Test a Week" Rule. Don't try to test everything at once. Commit to running just one simple A/B test each week. This week, it could be the subject line of your newsletter. Next week, the headline of your most popular blog post. This makes testing a manageable habit.
Test One Variable at a Time: To know what caused a change, isolate your tests. If you want to test a headline, keep the body copy and CTA exactly the same for both versions.
Use the Right Tools: You don't need a complex setup. Tools like Google Optimize (which is free), Unbounce, or Optimizely make it easy to run A/B tests on your website. Many email marketing platforms like Mailchimp have built-in A/B testing for subject lines.
Run Tests Long Enough: A test needs to reach "statistical significance" to be reliable, which means the results are not due to random chance. Your testing tool will usually tell you when this is achieved. As a general rule, aim for at least 100 conversions per variation before making a decision.

By building a continuous loop of testing, measuring, and iterating, you stop hoping your copy will work and start building a system that ensures it improves. This is how you gain a true competitive advantage.

10-Point Comparison of Beginner Copywriting Tips

Technique	🔄 Implementation Complexity	⚡ Resource Requirements	⭐ Expected Outcomes	💡 Ideal Use Cases	📊 Key Advantages
Know Your Audience Before You Write	Medium — research & segmentation required	Moderate time, analytics, interviews	High — improved relevance and conversions	New campaigns, personalization, targeting	Higher conversion, reduced wasted spend, scalable personalization
Lead With Benefits, Not Features	Low–Medium — requires psychological framing	Low — messaging workshop and copy edits	High — stronger engagement and persuasion	Product pages, ads, headlines, emails	Clear value, emotional resonance, differentiation
Write Compelling Headlines That Stop Scrollers	Medium — creative skill + testing	Low–Medium — copy time + A/B tests	Very High — significantly increases CTR	Social posts, subject lines, landing pages	Improved clicks, SEO lift, memorable first impressions
Use Clear, Conversational Language	Low — editorial discipline	Low — editing and style guidelines	High — better readability and trust	Blogs, product copy, onboarding, support	Increased comprehension, approachability, authenticity
Address Pain Points and Problems First	Medium — needs audience insight	Medium — customer research & examples	High — immediate emotional buy-in	Sales pages, landing pages, lead magnets	Makes solutions feel necessary; higher relevance
Create a Clear Call-to-Action (CTA)	Low — rule-based design & copy	Low — design tweaks and copy variations	Very High — boosts conversions directly	Buttons, forms, end-of-content, ads	Eliminates friction, guides user action, measurable lift
Use Social Proof and Credibility Signals	Medium — collect & present evidence	Medium–High — testimonials, case studies, badges	High — reduces skepticism, builds trust	Pricing pages, product pages, landing pages	Boosts credibility, increases conversion rates
Create Urgency and Scarcity	Low — tactical implementation	Low — timers, messaging, limited inventory	Medium–High — short-term conversion uplift	Promotions, launches, cart recovery	Drives immediate action; overuse risks fatigue
Tell Stories to Connect Emotionally	Medium–High — craft compelling narratives	Medium — time to create authentic stories	High — memorability and emotional connection	About pages, brand campaigns, long-form content	Increased recall, shareability, brand differentiation
Test, Measure, and Iterate on Your Copy	High — systematic testing process	High — analytics tools, traffic, time	Very High — continuous, compounding improvements	High-traffic pages, funnels, email programs	Data-driven wins, removes guesswork, optimizes ROI

Your Next Step: Put These Tips Into Action

You’ve just navigated through a comprehensive toolkit of copywriting tips for beginners, from understanding your audience to the art of creating urgency. The journey from learning these principles to mastering them, however, is paved with practice. Knowledge is potential power, but action is where real growth, connection, and conversion happen.

The sheer volume of advice can feel overwhelming, especially for a founder or creator already juggling a dozen other responsibilities. It’s easy to get stuck in "analysis paralysis," aiming for the perfect headline or the flawless email on the first try. But the goal isn’t immediate perfection; it’s consistent, incremental improvement.

From Theory to Tangible Results: A Practical Roadmap

Instead of trying to implement all ten tips at once, focus on a "one-at-a-time" approach. Think of it as building a muscle. You start with one exercise, master the form, and then add more to your routine. This method transforms abstract concepts into a practical, repeatable workflow.

Here’s a simple, actionable plan to get started:

This Week's Focus: For your next three social media posts, concentrate solely on Tip #2: Lead With Benefits, Not Features. Before you post, ask yourself: "What outcome does my audience get?" instead of "What does my product do?"
Next Week's Challenge: Tackle your email newsletter. This time, put your energy into Tip #6: Create a Clear Call-to-Action (CTA). Make your button text specific and benefit-driven. Instead of "Click Here," try "Get Your Free Checklist" or "Start My 7-Day Trial."
The Following Week's Experiment: Revise the first paragraph of your website's homepage or a key landing page. Apply Tip #5: Address Pain Points and Problems First. Grab a visitor's attention immediately by showing you understand their struggle before you introduce your solution.

This methodical approach prevents burnout and allows you to see the direct impact of each copywriting principle. You'll witness firsthand how a compelling, benefit-driven headline increases click-through rates or how a clear CTA boosts sign-ups.

Building Your Copywriting "Checklist"

As you become more comfortable with these foundational concepts, they will naturally integrate into your writing process. The most effective copywriters don't just write; they have a system. They use these principles as a mental checklist before hitting "publish."

Before any piece of copy goes live, run it through a quick audit based on the tips in this article:

Audience: Is this written in their language, for their needs?
Headline: Does it grab attention and create curiosity?
Opening: Does it hook the reader with a benefit or a pain point?
Clarity: Is the language simple, direct, and conversational?
Proof: Have I included testimonials, data, or other credibility signals?
Action: Is my CTA crystal clear and compelling?

This isn't about adding more time to your already packed schedule; it's about making the time you spend on writing more effective. A five-minute review using this checklist can be the difference between a post that gets ignored and one that drives engagement and sales.

Mastering these copywriting tips for beginners is more than just learning to write well. It’s about learning to communicate value, build trust, and forge a genuine connection with your audience. It’s the skill that fuels every other aspect of your business, from marketing and sales to customer support and brand building. Start small, stay consistent, and remember that every word you write is an opportunity to move your business forward.

Ready to turn these tips into high-performing content without the guesswork? Postful provides AI-powered templates and brainstorming tools designed to help you apply these core copywriting principles in minutes, not hours. Get started with Postful and accelerate your journey from beginner to confident copywriter.