Postful Blog

Author: Postful Content Team

  • Threads for small businesses

    New to Threads or need a refresher? Get a clear plan: what it is, who’s there, content that drives replies, ideal posting times, and how Postful keeps your presence consistent and on-brand.

  • Nextdoor for small businesses

    Discover how small businesses can connect locally on Nextdoor. Learn what content works, who’s there, when to post, and how Postful streamlines your strategy.

  • Instagram for small businesses

    Grow your brand on Instagram with visuals that engage. Learn what to post, who you’ll reach, best posting times, and how Postful makes small-business marketing easier.

  • What is Content Repurposing?

    Turn one piece of content into many. Learn how content repurposing saves time, boosts reach, and keeps your brand message consistent across platforms. Discover practical strategies to maximize the value of your work.

  • What is Cross-posting?

    Want to get more out of every post? Cross-posting lets you share content across multiple platforms to expand reach and save time. Find out the pros, cons, and smart ways to cross-post without losing authenticity.

    What is Cross-posting?

  • What are Content Pillars?

    Struggling to stay consistent with your content? Content pillars help you organize around core themes that align with your brand and audience. Learn how to define pillars that simplify planning, improve SEO, and grow your authority.

  • What is Engagement Rate?

    Followers don’t tell the whole story—engagement does. Engagement rate shows how much your audience truly connects with your content. See how to calculate it, what benchmarks to aim for, and why it’s the key to audience growth.