This article was assisted with AI. We may include links to partners.
What is Messenger?
Messenger is Meta’s standalone messaging app, built for instant communication. It supports text, images, video, voice notes, and even calls—making it a direct, personal way for businesses to connect with customers. Integrated with Facebook and Instagram, Messenger helps extend conversations across platforms.
Why small businesses use it
- Support: Provide fast, personal customer support across your Meta social accounts
- Engagement: Send promotions or updates with high open rates
- Automation: Automate FAQs and responses with chatbots
- Loyalty: Build loyalty through one-to-one interactions
What content works best
- Personalized customer service messages
- Exclusive discounts and promotions
- Event reminders and timely updates
- Interactive polls, quizzes, or quick replies
Who’s on Messenger?
- Over 1 billion global users, spanning all age groups according to Sinch.
- Millennials and Gen Z favor it for instant, informal chats
- Older users increasingly adopting it via Facebook integration
- Customers expecting quick replies and personal service
Best times to post
- Peak engagement aligns with phone check-in times
- Mid-morning (9–11 AM)
- Early afternoon (1–3 PM)
- Evenings (6–8 PM)
- Adjust timing based on audience location and habits
How Postful Helps with Messenger
Postful doesn’t currently support posting to Messenger, but it can still help small businesses prepare:
- Draft and refine conversational message templates
- Repurpose social content into Messenger-friendly updates
- Save time by managing other platforms while prepping content for Messenger manually
Simplify your social media workflow with Postful